Creating Your Account
Book and Author Brief
Information about the author, the book will be updated on the author’s social media handles along with a personalized cover image and background. The e-book format of the book cover will be used for social updates and hence has to be sent to us when we are setting up the accounts.
At this stage it is imperative to identify the target audience and their age, gender, location and interests. For example, a spiritual book will have a different target audience than a romance fiction.
We will have to be informed about any book events or other book-related activities within the author’s social graph, so we can keep the readers informed. We will also require admin rights to the author’s social media handles.
We will need the CSV file of the author’s contacts from their email account so we can shoot out invites to follow updates on the author’s social pages. The author will hand over all social media accounts for the period of the service, post which the admin rights will be handed back to him. However, the author can still access the social media pages and share posts over and above what we execute.
There are 7 types of content posts that we recommend.
We will choose what we feel works the best for your book according to its genre.
4) Other people/pages content
5) Website/Blog Posts
6) Event Updates
Best Practices we follow:
Visual updates (static images/video) are preferable to textual/link updates.
Facebook is a peer-to-peer network whereas Twitter is a leader-follower conversation based network. We understand how best to optimise what each of these platforms has to offer before we begin sharing content.
Designing The Content
We start by designing cover Images for Facebook, background Images for Twitter and required creatives for Instagram. We use the best tools and software to design social media posts. We create different templates for different types of content posts. These are shared with the authors first to seek their approval. We make sure that the templates are in line with the theme of the book. For example, the template for a Poetry Book will be different from the template for a Thriller Book.
Timeline – Ongoing process.
Once the social media posts are created and designed, the next step would be to schedule all the posts on a weekly basis and post the content. The goals for this service delivery are aligned and tracked diligently to keep pace with the requirements.
Timeline – Ongoing Process
First, we will send invites to the author’s friends and contacts to build a basic audience. This ensures that when the people beyond the ones you already know visit the page, it is already populated with posts.
Facebook Ad Campaign for the author’s book
We will create advertisements with appealing text and pictures and set up a campaign through Facebook, which will then show these advertisements to the author-targeted readers. We will decide the target group of readers based on: age, gender, location and interests. The author ads will reach the desired audience and lead them directly to the author’s Facebook page if they click on it.
Following relevant groups and other authors
Since most successful authors are present on Facebook, Instagram and Twitter these days, it is a good practice to connect with them. We will join relevant groups and communities on Facebook, follow the targeted readers, journalists & publishers.
Timeline – Ongoing process
Monitoring & Reporting
A Monthly report will include all activities that were executed for the author’s social media pages on a daily basis to understand the performance of the respective pages. This will help you analyze your brand image across the social platforms like Facebook, Twitter and Instagram. These reports will also help you get an insight into what is being said about your brand and your posts. We will track and monitor the page on a daily basis and enhance the page on a monthly basis.
Social Media Marketing is an integral part of the marketing strategy of any product available in the market. The average traffic that various social media platforms attract on a daily basis is enough for anyone to understand the power and influence social media commands. The purpose of social media marketing is to build a brand. In this case, the brand might be your book or you, as an author. It’s essential to build your visibility to engage with existing readers while reaching out to potential readers.
Keeping the same in mind, we have curated a variety of offerings to help you achieve your goals via social media marketing. Our offerings include:
1. Setting up of social media accounts
2. Basic Social Media Package
3. Customised Social Media Package.
For other social media marketing queries, feel free to get in touch with us at firstname.lastname@example.org.