A Bouquet of Business Case Studies

Business Case Studies and Their Relevance to Management Education

Many B-schools outside India have adopted the case study methodology for teaching
almost in all branches of management studies. This trend has been seen in India also,
many premier B schools have implemented case study–based methodology as an
important pedagogical tool in management education. However there is a severe
shortage in Indian case studies through which the B-schools can provide an industry
insight to its students. Objectives of use of case study methodology
The main objectives of using case-based teaching as a major pedagogical tool in B-
schools are as follows:
1. To facilitate students’ concept development capabilities through exposure to real-life
problems in Industries
2. To enable students to correlate theoretical topics with the techniques used in
analysing complex issues in business situations
3. To develop skills using which students can develop application matrix for the
theoretical topics for real-life problem analysis and resolution techniques
The present environment The academic environment across the world to is facing a major disruption on account
the global pandemic COVID 19 compelling switching over to online/blended versions of
teaching and learning process. The main drivers will be use of tools such as case
methodology and simulation exercises for ensuring experiential learning
ASMs Initiative
Realizing this requirement ASM Group with nearly 250 business Case Studies
developed by its faculty takes pleasure in offering these cases by publishing in case
volumes The case studies in this book are appropriate for the courses in management
studies
ASM group of Institutes is certain that this book ‘A Bouquet of Business Case Studies’
published by Become Shakespeare.com will receive excellent response from the faculty
, students and industry executives in India and abroad.