Social Media Management
Setting up the Social Media Accounts, Customizing the Pages, Creating Content & Desining your target readers.
Social Media Management
Book and Author Brief
Information about the author, the book will be updated on the author social pages along with a personalized cover image and background. The e-book format of the author title and images of the book cover will be used for social updates and hence has to be sent to us when we are setting
up the accounts.
At this stage it is imperative to identify the target audience and their age, gender, location and interests. For example, a spiritual book will have a different target audience than a chick-lit book.
We will have to be informed about any book events or other book related activities within the author’s social graph, so we can keep the readers informed. Getting admin/management rights to page
We will need the CSV file of the author’s contacts from their email account so we can shoot out invites to follow updates on the author’s social pages. The author will hand over all social media accounts for the period of the service, post which the admin rights will be handed back to him. However the author can still access the social media pages and share posts over and above what we execute.
There are 7 types of content posts that we recommend.
We will choose what we feel works the best for your book according to its genre.
4) Other people/pages content
5) Website/Blog Posts
6) Event Updates
Best Practices we follow:
Visual updates are preferable to textual/video/link updates.
We and that the best me to tweet is any me between 1pm-3pm from Monday to Thursday and avoid pos ng a er 8pm any day as well as twee ng a er Friday at 3pm. We ensure that your content has class meaning your network shouldn’t be embarrassed to share it.
Facebook is a peer-to-peer network whereas Twitter is a leader-follower conversation based network. We take me to understand how best to optimise what each of these platforms has to o er before we begin sharing content.
We start by designing cover Images for Facebook, background Images for Twitter & Google Plus. We use the best tools and so ware to design social media pictorial posts. We create different templates for different types of content posts. These are shared with the authors first to seek their approval, and make sure that the templates are in line with the theme of the book. For example, the template for a Poetry Book post will be di erent from the template for a Thriller Book quote post.
Timeline – 1 to 1.5 weeks
Once the social media posts are created and designed, the next step would be to schedule all the posts on a weekly basis and post the content. The goals for this service delivery are aligned and tracked diligently to keep pace with the requirements.
Timeline – Ongoing Process
First we will send invites to the author’s friends and contacts to build a basic audience. This ensures that when the people beyond the ones you already know visit the page, it is already populated with posts.
Facebook Ad Campaign for the author’s book
We will create advertisements with appealing text and pictures and set up a campaign through Facebook, which will then show these advertisements to the author targeted readers. We will decide the target group of readers based on: age, gender, location and interests. The author ads will reach the desired audience and lead them directly to the author’s Facebook page if they click on it.
Following relevant groups and other authors
Since most successful authors are present on Facebook and Twi er these days, it is a good prac ce to connect with them. We will join relevant groups and communities on Facebook, follow the targeted readers, journalists & publishers on Twitter & join author circles and book clubs on Google Plus.
Timeline – Ongoing process
This report will include all activities that were executed for the author’s social media pages on a weekly basis and monthly reports on the progress and will demonstrate the performance of your page. This will help you analyze your brand image across the social platforms like Facebook, Twitter and Google Plus. These reports will also help you get an insight into what is being said about your brand and your posts. We will track and monitor the page on a daily basis and enhance the page on a monthly basis.